For many years I cared for terminally ill family members. When I began the journey in 1994, I had no experience or education at all. Having reached an age no one ever thought I would attain, my goals now include blogging about my experiences as a care-giver to aging parents over a ten-year period, the trials, the emotions, and the joys. With a little of my story (very little) thrown in here and there to put things in context, I hope to help those going through similar experiences.
As a disclaimer, I’m not a medical professional or professional care-giver. In fact, I was “only” a care-giver. Why do I put it that way? Because in the days before the internet became the store house of information for the general public, resources for care-givers were difficult and very time consuming to find. As those of you already in this situation can attest, you don’t have a lot of extra time when caring for the elderly. Happily, I will be glad to do some of that research for you. What I find will be given categories for easy access, and as many links to the facts as I can find. Of course, to help with the expenses of maintaining this site, there will be ads, too. I will do my best to make sure each and every one is pertinent to the content here.
Why and How?
Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.